E-commerce shopping experience
E-commerce Marketing

Drive profitable e-commerce growth.

Product and category discovery is moving into AI answers and shopping surfaces. We get you named there, and ranked in the search results that still drive the majority of the revenue.

SEO, AI visibility, paid media, and conversion optimization.

The e-commerce landscape is more competitive than ever

CAC is rising. Platforms change algorithms constantly. AI is reshaping how people discover products. Winning brands are diversifying beyond paid media to build sustainable, profitable growth engines.

E-commerce Challenges, Solved

Marketing challenges we solve for e-commerce

Rising customer acquisition costs eating into margins

Diversified channel strategy combining organic, paid, and AI visibility to reduce CAC

Competing with Amazon and large marketplaces

Brand differentiation and direct-to-consumer strategies that build loyal customers

Declining organic reach on social platforms

SEO and AI search optimization to own channels you control

Attribution complexity across multiple touchpoints

Multi-touch attribution and incrementality testing to understand what actually drives sales

E-commerce Marketing Services

Full-funnel e-commerce growth

From discovery to purchase to repeat customer. Everything you need to build a profitable e-commerce brand.

E-commerce SEO

Product, category, and content optimization to drive organic traffic that converts into sales.

AI Shopping Visibility

Get your products recommended by ChatGPT, Perplexity, and AI shopping assistants when buyers research.

Paid Media & Shopping Ads

Google Shopping, Meta, TikTok, and performance campaigns optimized for ROAS and profitability.

Conversion Rate Optimization

A/B testing, landing page optimization, and checkout improvements to increase revenue per visitor.

Email & Retention Marketing

Automated email flows, segmentation, and retention campaigns to maximize customer lifetime value.

Content & Brand Marketing

Content that builds brand awareness, drives organic traffic, and positions you as the category authority.

E-commerce categories we serve

DTC brands
Shopify and WooCommerce stores
Fashion and apparel
Beauty and skincare
Home and lifestyle
Food and beverage
Consumer electronics
Subscription businesses

Common Questions

E-commerce marketing FAQs

How is e-commerce marketing different with AI search?

AI assistants are increasingly used for product research and recommendations. When someone asks ChatGPT 'what's the best sustainable backpack?' or 'recommend running shoes for beginners,' you want your brand to appear. We optimize for both traditional search and AI visibility to capture customers across all discovery channels.

What platforms do you work with?

We work with Shopify, WooCommerce, BigCommerce, Magento, and custom platforms. Our strategies are platform-agnostic, though we have deep expertise in Shopify ecosystem tools and integrations.

How do you approach e-commerce paid media?

We focus on profitability, not just ROAS. This means proper attribution modeling, understanding contribution margin, and optimizing campaigns for actual profit. We run Google Shopping, Performance Max, Meta, TikTok, and programmatic based on what works for your product and audience.

What results can e-commerce brands expect?

Honestly: it depends on how contested your market is and what state your presence is already in, which is exactly what the Diagnostic Audit establishes before any work starts. What we can tell you in advance is the order things move in. Visibility metrics shift first (impressions, profile views, the range of queries you appear for). Then position, on the least contested terms before the ones you actually want. Enquiries and booked work move last, because they depend on everything above them. Paid media is the exception and can produce leads immediately, which is why it is often used to cover the gap while organic compounds. Anyone giving you a specific month without looking at your situation is guessing. We measure on unit economics and profitable growth rather than top-line revenue.

Ready to scale your e-commerce brand?

Book a strategy session. We'll assess your current marketing, identify growth opportunities, and outline a path to profitable scale.

30-minute strategy session • Ranked findings